Fresh Fall '25
We opened our first seasonal chapter with world-renowned classics as our guide—fresh, modern signatures shaped by the craft of Jacques Cavallier-Belletrud at Louis Vuitton. The brief was simple and strict: start with timeless freshness, build with the discipline of high perfumery, and deliver a finish usually priced as prestige. Every accord had to feel bright on skin, clear in the air, and easy to wear in any season. No shortcuts. No filler. Only clarity, lift, and lasting beauty.
Why this curation matters
Fresh Fall rejects heavy, muted autumn ideas. It captures the crisp air people actually want to wear year-round. Solaire, Hayal, and Lumière Obscure were chosen for that reason, fresh for summer, refined for winter, balanced for everything in between. Not homage for its own sake, but a house standard for proportion, texture, and trail.
How we built it
We chose high-grade materials from around the world and treated them with restraint. Fast, clean citrus for a clear opening. Tea-like lift for air and diffusion. Polished woods and modern musks for soft projection. Ambered warmth for longevity without weight. Every part earned its place for function, sparkle, air, glide, persistence. Ratios were tuned through simple, repeated macerations until the blends felt seamless, never loud, never thin, always elegant. The result reads as luxury by skin feel, sillage shape, and dry-down quality.
The signatures
Solaire — Eau de Parfum (Inspired by LV Météore)
Bright citrus and spice on top. A refined vetiver heart. Smooth ambered woods in the dry-down. Clean power with easy polish.
Hayal — Eau de Parfum (Inspired by LV Imagination)
Shower-fresh aura. Sparkling citrus, gentle tea lift, and a soft musky-woody finish. Quiet confidence that looks and feels immaculate.
Lumière Obscure — Eau de Parfum (Inspired by LV Attrape-Rêves)
Lychee and bergamot up front. A rose-peony heart with a subtle cocoa curve. Patchouli for depth and clarity. Radiant, fresh, memorable.
The standard we set
Fall ’25 had to prove the point: luxury can be precise, breathable, and inclusive. These three perform on skin, hold their shape in the air, and earn daily rotation. Three signatures. One message—freshness built to last.
