How we work
Our Commitment
The house follows the materials, and says which ones.
Where the materials come from, how the house formulates, and what it will not do.
I
Where the materials come from
Where an origin can be verified, the house prints it. Oud Assafi from Sylhet, Bangladesh, wild harvested and distilled by the Jalali family. Vanilla absolute from Madagascar. Neroli from Tunisia. Cold pressed bergamot and lemon from Calabria. Rose from Bulgaria and Turkey. Frankincense from Somalia, sandalwood from Australia, patchouli from Indonesia, tonka from Venezuela.
Where an origin cannot be verified, the house prints nothing.
Sylhet, on the border of Assam. Wild harvested, distilled by the Jalali family.
II
Natural is not always better
Some materials are better taken from the earth: rose, oud, vanilla, frankincense and citrus have a depth no laboratory has matched, and the house pays for them. Some are better made in a laboratory: every musk in modern perfumery is synthetic, cleaner and more stable than the animal originals. The house uses both, chooses on merit, and says which is which when asked.
III
How the house formulates
Every fragrance is an eau de parfum. Every formula meets the current IFRA safety standards. Every blend is left to macerate before it is bottled.
The most costly floral material in perfumery, used three times in the collection.
IV
What the house will not do
Print an origin it cannot verify. Claim a material it did not buy. Use countdown timers or manufactured scarcity to sell a bottle. Tell you a fragrance is right for you: only your skin can settle that.
V
The promise
To honour the earth where the earth is better, to use the laboratory where the laboratory is better, and to say plainly which was which. The Discovery Set puts all eight fragrances on your own skin first.
A blend is left to macerate before it is bottled.
Begin with the Discovery Set
All eight fragrances, 2.5 ml each. The $60 you pay goes toward your first 50 ml bottle.
The Discovery SetThe House List
New fragrances and the occasional letter.