Mobile Messaging Terms
Effective Date: September 18, 2026.
These Mobile Messaging Terms govern the text message programme operated by Musk de Lumière. They form part of our Terms of Service and should be read together with our Privacy Policy.
1. The Programme and Its Operator
1.1 The Musk de Lumière text message programme (the "Programme") is operated by Musk of Noor LLC, a New Jersey limited liability company doing business as Musk de Lumière (the "Company", "the house", "we", "us" or "our").
1.2 Messages are sent from the toll free number +1 833 969 2674. Messages may also be sent from an alternative number where required by a mobile carrier or by our messaging provider.
1.3 The Programme is administered on our behalf by Klaviyo, Inc., which acts as our service provider and processes your information only on our instructions.
2. Consent
2.1 You join the Programme only by giving your express written consent. Consent is given when you enter your mobile telephone number and affirmatively accept the consent language presented at one of our sign up points, which include the signup form on our website, the checkout of our online store, and any other point where the consent language is displayed.
2.2 Consent to receive marketing text messages is not a condition of any purchase. You may buy from the house without joining the Programme.
2.3 By joining, you consent to receive recurring automated marketing text messages from us at the mobile number you provide, including messages sent by an automatic telephone dialling system. You confirm that the number you provide is your own, that you are the subscriber or the customary user of that number, and that you are authorised to give consent for it.
2.4 We keep a record of each consent, including the telephone number, the date and time, the sign up point, and the consent language shown to you at that moment. We retain that record for as long as you remain in the Programme and for a period afterwards sufficient to evidence the consent.
3. What We Send
3.1 Messages in the Programme may include news of new chapters and collections, notice of private or early releases, reminders that a credit or voucher issued to you is approaching its expiry, reminders of an order left incomplete in your basket or of a product you viewed, invitations to events, and occasional notes from the house.
3.2 Transactional messages concerning an order you have placed, such as confirmation, dispatch and delivery, are sent under a separate basis and are not marketing messages.
4. Message Frequency
4.1 Message frequency varies. We send infrequently and we do not send on a fixed schedule.
5. Cost
5.1 Message and data rates may apply. We do not charge for the Programme. Any charge is imposed by your mobile carrier under your own plan, and you are responsible for it. Please consult your carrier if you are uncertain of the charges that apply to you.
6. How to Stop Messages
6.1 You may leave the Programme at any time by replying STOP to any message we send. You may also reply END, CANCEL, UNSUBSCRIBE or QUIT.
6.2 After you reply STOP we will send one final message confirming that you have been removed. You will receive no further marketing text messages from us unless you join the Programme again.
6.3 Leaving the Programme does not withdraw your consent to receive transactional messages about an order you have placed, and it does not remove you from our email correspondence. Those are managed separately and each carries its own means of unsubscribing.
6.4 If you wish to be removed and the keyword does not work, write to support@muskdelumiere.com from the address associated with your account and we will remove the number by hand.
7. How to Obtain Help
7.1 Reply HELP to any message and you will receive a reply containing our name and how to reach us.
7.2 You may also write to support@muskdelumiere.com or telephone (201) 208 2026.
8. Carriers; Delivery
8.1 The Programme is available on most major mobile carriers in the United States. Carrier support is not guaranteed and may change without notice to us.
8.2 Mobile carriers are not liable for delayed or undelivered messages. Delivery depends on conditions outside our control, including network coverage, device settings, and carrier filtering. We do not warrant that any message will be delivered, delivered promptly, or displayed correctly on your device.
9. Eligibility
9.1 You must be at least eighteen years of age and a resident of the United States to join the Programme. The Programme is not directed to children and we do not knowingly enrol anyone under the age of eighteen. If we learn that we have enrolled such a person, we will remove the number promptly.
10. Your Telephone Number
10.1 You agree to notify us if you give up, change or transfer the mobile number you enrolled, by replying STOP from that number or by writing to support@muskdelumiere.com.
10.2 Telephone numbers are reassigned. If you receive messages intended for a previous holder of your number, reply STOP and the number will be removed.
11. Privacy
11.1 Information collected in connection with the Programme is handled as described in our Privacy Policy, which is incorporated into these terms by reference.
11.2 We do not sell your mobile telephone number. No mobile information, and no consent to receive text messages, is sold, rented or shared with any third party or affiliate for that party's own marketing or promotional purposes. Mobile information is shared only with the service providers that operate the Programme on our behalf, such as our messaging platform and the mobile carriers that transmit the messages, and only so far as is necessary to deliver the messages you have asked for. Those providers are bound to use the information for that purpose alone.
11.3 We may disclose information where the law requires it, where it is necessary to establish or defend a legal claim, or in connection with a sale or transfer of the business, in each case as set out in our Privacy Policy.
12. Acceptable Use
12.1 You may not use the Programme to send unlawful, abusive, threatening, obscene or harassing content, to impersonate any person, or to interfere with the operation of the service. We may remove any number from the Programme at our discretion.
13. Accessibility
13.1 If you require these terms or any message from the Programme in an alternative format, write to support@muskdelumiere.com and we will provide one.
14. Changes
14.1 We may amend these Mobile Messaging Terms. The amended terms take effect when published on this page and the Effective Date above is revised. Where the change is material we will give notice by text message or email before it takes effect. Your continued participation after that date is your acceptance of the amended terms.
15. Disputes; Governing Law
15.1 These terms are governed by the laws of the State of New Jersey, without regard to its conflict of laws rules.
15.2 Any dispute arising out of or relating to the Programme is subject to the dispute resolution provisions of our Terms of Service, including the agreement to arbitrate and the waiver of class actions set out there. Please read those provisions, as they affect how claims between us are resolved.
16. Contact
Musk of Noor LLC d/b/a Musk de Lumière
2 Cranberry Road, Suite A1A, Parsippany, New Jersey 07054, United States
support@muskdelumiere.com · (201) 208 2026















